Manager III, Digital Sales

Company: Nexstar Media Group Inc.
Location: Utica
Posted on: November 18, 2021

Job Description:

The Digital Sales Manager is responsible for directing digital sales efforts for all station digital and digital marketing services. * Develops and executes sales strategies which result in exceeding revenue targets in digital by vertical and by accounts * Works with Account Executives and clients developing results driven marketing solutions across multiple platforms * Attends sales calls with Account Executives to develop new accounts and maximize existing accounts * Be an effective educator/trainer both internally and externally on digital tactics, benefits, and trends * Assists with the recruitment of talented sales professionals * In partnership with the Local Sales Manager, prepare and participate in sales meeting * Prepares budgets and approves budgeted expenditures * Works closely with Accounts Receivable and sales team to maintain current and collectible aging * Acts as a backup for the Local Sales Manager on an as needed basis * Manage Digital inventory and effective pricing * Performs other duties as assigned Requirements and Skills * Bachelor's Degree in Marketing, Advertising, or equivalent combination of education and work-related experience preferred * Minimum three-years' experience in Sales, preferably in the Digital field * Current knowledge of digital ad technology, online ad serving, 3rd party research skills such as Google Analytics and Google Ad Manager * IAB and/or Google AdWords certification a plus * Proficiency in MS Office products required * Experience with Wide Orbit and Matrix are a plus * Fluency in English; with excellent communication skills, both verbal and written

Keywords: Nexstar Media Group Inc., Utica , Manager III, Digital Sales, Sales , Utica, New York