Web Content Manager - Office of Communications and Marketing

Company: University at Albany
Location: Albany
Posted on: June 4, 2025

Job Description:

Web Content Manager - Office of Communications and Marketing

Increase your chances of an interview by reading the following overview of this role before making an application.

About University at Albany:
Established in 1844 and designated a University Center of the State University of New York in 1962, the University at Albany's broad mission of excellence in undergraduate and graduate education, research, and public service engages a diverse student body of more than 17,000 students in nine schools and colleges across three campuses.

Located in Albany, New York, New York State's capital, the University is convenient to Boston, New York City, and the Adirondacks.

Job Description:
The University at Albany's Office of Communications and Marketing (OCM) is seeking a web content manager to join the marketing team, reporting to the director of web services.

The web content manager will supervise a team of web content editors, oversee their daily tasks and actively participate in web projects. Responsibilities include creating, editing and optimizing University website content, ensuring it's impactful, accurate and aligned with the University brand.

The web content manager will produce content that adheres to the University's editorial style, web best practices, accessibility standards and SEO guidelines. They will collaborate with University departments to understand their online communications needs, edit content, advise on best practices and procedures, assist in asset production and monitor outcomes. Additionally, the incumbent will provide guidance and training to faculty/staff to maintain a cohesive and user-friendly online presence.

This position will serve as liaison between departments and OCM to support strategic marketing, enrollment and reputational goals. The web content manager will be an integral member of the marketing department, fostering strong, positive relationships between departments and OCM while overseeing the web content editors.

Primary Responsibilities:

Supervise and lead a team of web content editors
Oversee the web content editors' daily work and be their first point contact for direction and feedback
Provide coverage for web content editors' work during staff absences
Take a leadership role in website projects
Collaborate with academic and administrative departments to provide guidance on and lead in the execution of clear, effective, on-brand web-based communications including website architecture, writing, editing, proofreading, design, layout, monitoring and updating
Ensure all web content is accurate, optimized for search engines and adheres to best practices for accessibility and usability
Utilize a quality assurance platform to identify and correct accessibility and quality issues in content including broken links, spelling, grammatical errors and off-brand content
Train and support faculty and staff to use the web content management system (CMS) and other online applications to create and maintain web content
Facilitate meetings with site owners and stakeholders to identify website needs, choose online tools and content that aligns with established goals
Create and uphold a rigorous schedule to review, refresh, renew and remove site content
Work with the creative team, web designers and developers to provide creative, effective and on-brand solutions in the online space
Provide regular project status reports and communicate new site launches and major updates
Routinely monitor website performance using quantitative and qualitative analytics to continuously improve content and user experience
Stay current with industry trends and best practices in web content management and digital marketing
Administer and monitor the ticketing system to respond to website requests
Manage the web services departmental email account and respond to inquiries
Lead and manage direct reports/team providing guidance, support, and performance feedback to assure goals, programs, activities, and personnel practices are consistent with and contribute to the University's mission. Lead employees for maximum performance and dedication, fostering a positive and productive work environment. Complete performance management feedback and goals timely and per requirements, offering constructive feedback and developing improvement plans.

Functional and Supervisory Relationships:

Reports to the Web Services Director
Supervises the following positions: web specialists (web content editors)

Requirements:
Job Requirements:

Clear understanding of marketing and branding in the online space
Knowledge of WCAG 2.2 web accessibility requirements
Proficient in articulating messages with clarity and tact in both written and verbal forms of communication
Skilled in proactively engaging in responsibilities while respecting established roles and protocols
Strong attention to detail and commitment to quality
Ability to work both independently and collaboratively to consistently meet deadlines in a fast-paced environment

Minimum Qualifications:

Bachelor's degree from a college or university accredited by a U.S. Department of Education or internationally recognized organization
2-3 years leadership experience in web marketing communications, writing, editing, content creation or related areas
Experience using a web content management system (CMS)
Experience in search engine optimization (SEO) best practices
Excellent organizational and project management skills
Experience delivering regular project status reports
Applicants must address in their application the ability to work with culturally diverse populations

Preferred Qualifications:

Experience in higher education
Knowledge of Drupal CMS
Experience in Google Analytics
Experience using a web governance platform for accessibility and quality assurance
Experience using project management tools
Experience using a ticketing system for website requests and updates
Experience using Jotform

Additional Information:
Professional Rank and Salary Grade: Senior Staff Assistant, SL3, $68,000 - $70,000

Special Note: Visa sponsorship is not available for this position. If you currently need sponsorship or will need it in the future to maintain employment authorization, you do not meet eligibility requirements.

The Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, or Clery Act, mandates that all Title IV institutions, without exception, prepare, publish and distribute an Annual Security Report. This report consists of two basic parts: disclosure of the University's crime statistics for the past three years; and disclosures regarding the University's current campus security policies. The University at Albany's Annual Security Report is available in portable document format [PDF] by clicking this link http://police.albany.edu/ASR.shtml

Pursuant to NYS Labor Law 194-A, no State entity, as defined by the Law, is permitted to rely on, orally or in writing seek, request, or require in any form, that an applicant for employment provide his or her current wage, or salary history as a condition to be interviewed, or as a condition of continuing to be considered for an offer of employment, until such time as the applicant is extended a conditional offer of employment with compensation, and for the purpose of verifying information, may such requests be made. If such information has been requested from you before such time, please contact the Governor's Office of Employee Relations at (518) 474-6988 or via email at info@goer.ny.gov.

THE UNIVERSITY AT ALBANY IS AN EO/AA/IRCA/ADA EMPLOYER

Please apply online via https://albany.interviewexchange.com/jobofferdetails.jsp?JOBID=187921

Application Instructions:
Applicants MUST submit the following documents:

Resume
Cover letter stating all the required minimum qualifications and any of the applicable preferred qualifications
Submit 3-5 samples of your web marketing writing or editing work. These examples should showcase your ability to create engaging, effective content that is optimized for the web.
Applicants must address their ability to work within a culturally diverse population in their application
List of 3 professional references with e-mail addresses and telephone numbers

Note: After submitting your resume, the subsequent pages give you instructions for uploading additional documents (i.e. cover letter etc.).

Closing date for receipt of applications: June 20, 2025

Keywords: University at Albany, Utica , Web Content Manager - Office of Communications and Marketing, IT / Software / Systems , Albany, New York