Marketing Specialist

Company: Tidal Basin
Location: Utica
Posted on: May 16, 2022

Job Description:

Job DescriptionPosition Summary: We are a growing consulting firm looking for a dynamic Marketing Specialist to support strategic marketing and content generation efforts for Adjusters International Limited (AI Ltd.). In this role, you will not only support marketing objectives for the AI Ltd. (aka AI Corporate) entity, but you'll also support nine independently operated public adjusting partner companies located throughout the U.S. who have operating agreements with AI Corporate for marketing and sales support. In this position, you may also interact and coordinate with our sister company, Tidal Basin, on cross-collaborative projects and initiatives. The candidate for Marketing Specialist will work with a cross-functional team of marketing professionals to track, coordinate, and implement marketing and sales deliverables/tactics such as content development and editing, advertising, social media, design, email communication, digital campaigns, website content updates / administration and assist in traffic of final assets to appropriate stakeholders and partner firms. A priority of this role will be to create written content in accordance with company and industry standards. This position requires strong verbal / written communication skills. Must be self-motivated, responsible, and confident with a commitment to integrity. Must possess high attention to detail, be very organized and able to prioritize multiple projects and meet deadlines. Some travel may be required to support and execute marketing strategies and tactics for AI Corporate and each of the AI partner firms. Job Duties and Responsibilities:

• Content Writing and Editing: Produce well-researched content for a variety of platforms including articles, case studies, websites, blogs, videos, email marketing campaigns, advertising campaigns, social media posts, press releases, infographics, whitepapers, and more.
  • Assist in organizing writing schedules to complete drafts of content or finished projects within deadlines
  • Utilize industry best practices and familiarity with the organization's mission to inspire ideas and content
  • Follow an editorial calendar, collaborating with members and firms to ensure timely delivery of materials
  • Use search engine optimization (SEO) strategies in writing to maximize the online visibility of a website in search results
  • Take an active role in new content ideas and deliverables that contribute to corporate and firm goals
  • Coordinate with third-party content creators as needed to review new content created by the partner firms to ensure content meets corporate brand and content / messaging standards
    • Branding:
      • Assist in implementation of corporate and member firm branding initiatives
      • Assist with policing branded materials and content to ensure they meet brand standards
      • Website:
        • Assist in adding site elements and updates
          • Update content as necessary to reflect current SEO trends
            • Email:
              • Assist in implementing direct email marketing campaigns
              • Upgrade email templates using graphics, personalization, and advanced features
              • Ensure prompt and accurate communication with clients via email to minimize unsubscribes
                • Sales:
                  • Assist in creation of contact databases for lead generation
                  • Assist in creation of collateral and sales enablement materials
                    • Digital:
                      • Assist in producing and distributing digital web and social media reports and communication with AI Corporate and partner firms
                        • • Assist in digital paid and organic lead generation campaigns, measuring results and providing reports as needed.
                          • Marketing Tools:
                            • Assist in implementation of marketing tools to track and monitor marketing campaigns, sales, and service satisfaction results.
                            • Assist in organization, management and implementation of internal asset databases, SharePoint, Digital Asset Systems, Project Management Systems, and other 3rd party applications
                            • General:
                              • Coordinate various marketing strategies for corporate and member firms
                              • Assist in developing annual strategic goals, objectives, and budget for marketing initiatives
                              • Assist in communication between partner firms and applicable stakeholders as necessaryPreferred Skills and AbilitiesThe candidate should possess the following: Technical
                                • Strong understanding and demonstrated experience with creating and executing marketing content for a variety of platforms
                                • Proficiency in Microsoft Office
                                • Knowledge and understanding of CRM and email marketing systems, preferably Zoho
                                • Demonstrated knowledge of utilizing Adobe Creative Suite, notably InDesign, Photoshop and Illustrator experience preferred Some knowledge and understanding of developing and managing Google PPC campaigns. Knowledge and understanding of other paid digital marketing platforms for streaming apps, television, radio, etc. preferred. Communication
                                  • Outstanding interpersonal and communication skills with the ability to effectively communicate across diverse audiences and influence cross functionality
                                  • Provide strong verbal and written communications for the firm including but not limited to press releases, corporate blogs, email blasts, and assistance with proposal writing and editing as needed
                                  • Effectively communicate creative concepts and respond quickly to business needsOrganization and Soft Skills
                                    • Strong analytical skills with the ability to evaluate data sets to determine trends, establish strategies, and make decisions
                                    • Use project management and communication skills to organize and prioritize operations initiatives and multiple projects to meet competing deadlines.
                                    • Ability to multi-task and be strategic, creative, and innovative in a dynamic, fast paced team environment
                                    • Proven ability to "surge" level of effort in times of need (i.e. when the company is helping its clients manage through a disaster, emergency, or other crisis)
                                    • Self-starter with a positive attitude and the ability to work effectively both independently and as part of a team
                                    • Possess energy, passion, and a desire to deliver innovative, successful solutions for internal and external clients
                                    • Quick-thinker and highly responsive
                                    • Facilitate productive relationships and flow of ideas
                                    • Understanding and ability to diagnose and promptly report issues in need of escalation
                                    • Interact effectively with all levels of management and staff
                                    • Willingness to work outside normal business hours when necessary to meet surge need to address a disaster scenario
                                    • Willingness to travel when necessaryRequired Education and Experience:
                                      • Degree: Bachelor's Degree in Journalism, Marketing, Communications, English or equivalent combination of education and experience.
                                      • Years of Experience: 2-5 years hands-on marketing, writing and/or communications initiatives.This position description incorporates the core responsibilities of the job. It recognizes that other related duties not specifically mentioned might also be performed, and that not all responsibilities may be carried out depending on operational needs.Powered by JazzHRnrGRTSi9l0

Keywords: Tidal Basin, Utica , Marketing Specialist, Advertising , Utica, New York